questions ...
- what is experiential marketing?
- what is mobile marketing?
- is being earth-conscious really
that important?
- isn't it more expensive to be
Earth Friendly?
- how is mother function different than other mobile marketing companies?
- what experience does mother function have?
- other than mobile marketing, what other services does mother function offer?
- I am an existing mobile marketing company, how can we work together?
- I have questions about mother function I don't see listed
answers ...
- what is experiential marketing?
Experiential marketing attempts to connect consumers with brands in personally relevant and memorable ways. As a marketing methodology, it aims to move beyond the traditional "features-and-benefits" marketing, cast to a wide audience that includes not only those who may benefit from a brand or product, but also those who would not benefit at all.
source: wikipedia.com
- is being earth-conscious really
that important?
Aside from the obvious implications of being "earth-friendly" (i.e. not polluting your resources making simple sense); for companies interested in selling products and services, being eco-conscious is more important than ever!
According to TrendWatching.com and several other reliable industry resources, “with the environment finally on the agenda of most powers that be, and millions of consumers now actively trying to greenify their lives” 2008 consumer trends will be greatly influenced by a brand’s eco-friendliness. A recent study released by HSBC indicated the as much as 60% of consumers are influenced by a brand’s eco-friendliness in various markets.
As the environment becomes an increasingly hot-button issue for the buying public, companies must expand their branding to include “green” and this also includes how their brands are promoted.
- isn't it more expensive to be
Earth Friendly?
It is and it isn't. By this we mean that while present day alternatives can be more expensive than their mass produced and eco-unfriendly counterparts, products that are commonly used to execute mobile marketing campaigns can reduce the long-term cost. This benefit outweighs the immediate cost to launch a mobile marketing program.
Immediate benefits include saving money on costly replacements for disposable materials and future cost of new materials for future events (on campaigns that are re-utilizing materials and event elements from previous campaigns). As far as the impression made by a eco-conscious company on it's target demographic the cost benefit is long term.
The return on investment for a green campaign can be realized through increase in customer sales, increase in brand loyalty, decrease in project overhead and above all the invaluable cost of our planet's future.
Makes more than cents now doesn't it? ;-)
- how is mother function different than other mobile marketing companies?
Mother Function has a passion for promotion that is unique and unwavering, as is our dedication to providing earth-friendly promotional strategies. While many established experiential marketing firms can offer these types of campaigns, they also offer "traditional" campaign methods that are not so earth friendly.
We offer experience, dedication and loyalty to our clients that is further communicated to the target demographic our clients are trying to reach.
- what is mobile marketing?
Mobile marketing is a method to reach potential and existing consumers by utilizing a traveling road show or "tour". Instead of repeating the same experiential marketing opportunity in the same location week after week, the same experience is moved to various markets to maximize impressions.
Mobile marketing elements can include a branded vehicle, an interactive event area that can be disassembled and reassembled, as well as market specific collateral such as retail coupons.
- what experience does mother function have?
Mother Function Promotion has nearly a decade of experiential marketing and mobile marketing experience. Our experience has been gained through a combination of previous contract work by our company employees as well as campaigns implemented by Mother Function itself.
Our team is experienced in the field as Brand Ambassadors, Tour Managers and Field Managers giving us first hand knowledge of what it takes to run a successful mobile marketing campaign.
- other than mobile marketing, what other services
does mother function offer?
Mother Function also offers website design and development; e-news (newsletter) design, development and distribution; focus groups; event staffing; and consulting services.
- I am an existing mobile marketing company, how can we work
together?
We are happy to outsource our services to other existing experiential and mobile marketing companies.
Mother Function can also provide experienced management and field staff for your current and future programs.
Together we can execute earth-friendly campaigns for your clients. Just contact us with your current needs!
- I have questions
about mother function I don't see listed ...
There are so many questions about the world of earth-friendly mobile marketing! Feel free to contact us with yours.
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|